Chapter 7

As for the continuation of the topic, this chapter will covers more to the job that were done within the group itself, the Publication and Promotion. This group division consists of six people and each of them was assigned to certain task. As for me, I was assigned to put on the posters on the notice board at Kuliyyah of Laws and Economics. I was responsible to be available at the promotional booth for participants’ registration and to keep the money as paid for the fees safe and sound. At last, I was responsible to provide the content for advertisement at IIUM.fm.

The group has dynamism factors, which are; group has changed to pervasive form of promotion in order to attract as many participants to join the seminar. The group has number of participants’ growth every day. At certain extent, the posters and handbills are not effective yet productive enough to attract as many people to attend. Then, the leaders have decided to modify the way how they promote the seminar, instead of using papers, now they were using the non-verbal gestures. During the explanation, the body movements seem crucial added with persuasion skill to influence people to come. Welcoming smile and warmth treatment were given to the people who come to the booth to get clarification regarding the details of the seminar. From there, the dynamism has improved and the recorded participants has exceeded more than expectation. In determining the effectiveness of promotion, all group members were briefly explained by the head of division, so that each of the members will made known what they are supposed to do. Every aspect was taken into consideration before any decision-making and actions taken. Hence, it proves the efficiency of teamwork and effective promotion. The updates had been given regularly and constructive feedbacks were given to mark significant improvement and to enhance the motivation of the members. Lastly, communication is essential to understand each of the group members. It is also to build an effective system within the group and also to bring the gap closed to avoid any miscommunication among all.